Author Archives: Marc Cooper

Marc Cooper

About Marc Cooper

Marc Cooper, VP & Chief Digital Officer

Marc has spent the last 15 years working in the digital and direct marketing arena.  Before becoming a partner of the Agency in 2008, Marc ran his own Strategic Internet Communications Company, and prior to that, Marc was the Marketing and IT Manager for a business-to-business publishing company.   

Marc is also on the Board of the Georgian Bay Association and is VP of the West Carling Association.  When Marc is not in the office he can usually be found on the shores of Georgian Bay spending time with family and friends.

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Seeking an AE obsessed about making a difference…

Posted on September 18, 2012 by Marc Cooper

Agency59 Response is seeking an Account Executive Who are we? We’re a mid-size, mid-town shop with some of the best brands you could hope to work on. We’re searching high and low for just the right Account Executive with experience … Continue reading →

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Choosing the Right Success Metric for SEM

Posted on April 2, 2012 by Marc Cooper

We run more than a few Search Engine Marketing (SEM) campaigns for our clients, specifically Pay Per Click. These campaigns run across multiple search engines, and across both the search and display networks. Just like other marketing activities we need … Continue reading →

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Feeling our Revamped Website

Posted on March 19, 2012 by Marc Cooper

We don’t care what you think about our revamped site. But we definitely care how you feel.

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SXM TUNES INTO AGENCY59

Posted on March 1, 2012 by Marc Cooper

SiriusXM Canada selects Toronto agency to grow subscriber base. Toronto, (March 1, 2012)  SiriusXM Canada., one of Canada’s leading media companies, has chosen Agency59 RESPONSE to build on its national base of 2 million subscribers.  The review, conducted in late … Continue reading →

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Breaking through the clutter

Posted on February 7, 2012 by Marc Cooper

I spend a lot of time crossing between the on and offline worlds. Over the past few years I have seen the shift from traditional marketing to digital marketing first hand. In fact the shift to digital marketing may have gone … Continue reading →

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Quick Response Codes

Posted on January 17, 2012 by Marc Cooper

By now you have likely heard of, seen and possibly even scanned a QR or “Quick Response” Code. In the last week I have seen at least three articles and a number of stats about how often they are used, … Continue reading →

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