We’ve been talking about this extensively, and we’re excited to say it seems as though it’s here in Canada. Knowledge Graph is here. Appropriately, when I was looking for Google data to put into a presentation.
A Screen Capture of Knowledge Graph on a Search for Google
On Thursday, May 24th, I had the opportunity to attend Google’s Think Performance daylong event. As a digital enthusiast who has spent most of my career working on performance focused campaigns, I was especially looking forward to this event which was focused on one of the aspects of my job that I’m most passionate about: delivering quantifiable results for my clients. Continue reading
With the advent of Google Knowledge Graph, many of us were wondering how Google would monetize this new tool. We didn’t have to wait long as Google shortly came out with ‘Google Shopping‘ – which takes the format of Knowledge Graph but instead of featuring aggregated information about a notable person, place or historical event, it will feature product information.
Google announced the launch of Knowledge Graph on May 16, 2012. With Knowledge Graph, Google hopes to evolve from a search engine to a “knowledge engine.” While by definition, knowledge itself is defined as clear and certain mental apprehension – Google is trying to take away the step where we as humans and learners don’t need to process information and data to achieve a knowledgeable state.
We run more than a few Search Engine Marketing (SEM) campaigns for our clients, specifically Pay Per Click. These campaigns run across multiple search engines, and across both the search and display networks. Just like other marketing activities we need to demonstrate a positive ROI and we are always asked to report on the success of a campaign.
Here is what I feel should start any SEM campaigns discussion on success. Continue reading
We don’t care what you think about our revamped site. But we definitely care how you feel.
SiriusXM Canada selects Toronto agency to grow subscriber base.
Toronto, (March 1, 2012) SiriusXM Canada., one of Canada’s leading media companies, has chosen Agency59 RESPONSE to build on its national base of 2 million subscribers. The review, conducted in late 2011 and including two other agencies, follows the 2011 merger between Sirius and XM.
“We are so excited to be entering into a new phase of our relationship with Agency59 Response.”, says Scott Williams, Vice President, Conversion & Winback, SiriusXM Canada. “We needed a shop with solid management expertise and impeccable process, who could help us through our integration activities and support our continued efforts to grow our business. Our previous work with them was evidence that there were more than up to the challenge.” Continue reading
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I spend a lot of time crossing between the on and offline worlds. Over the past few years I have seen the shift from traditional marketing to digital marketing first hand. In fact the shift to digital marketing may have gone so far that the tables have now turned. Continue reading