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Tag Archives: Success Metric
Marketing, Magic and Money
On Thursday, May 24th, I had the opportunity to attend Google’s Think Performance daylong event. As a digital enthusiast who has spent most of my career working on performance focused campaigns, I was especially looking forward to this event which was focused … Continue reading
Choosing the Right Success Metric for SEM
We run more than a few Search Engine Marketing (SEM) campaigns for our clients, specifically Pay Per Click. These campaigns run across multiple search engines, and across both the search and display networks. Just like other marketing activities we need … Continue reading
Posted in Digital
Tagged Conversions, Pay Per Click, PPC, ROI, Search Engine Marketing, SEM, Success Metric
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