SXM TUNES INTO AGENCY59

SiriusXM Canada selects Toronto agency to grow subscriber base.

Toronto, (March 1, 2012)  SiriusXM Canada., one of Canada’s leading media companies, has chosen Agency59 RESPONSE to build on its national base of 2 million subscribers.  The review, conducted in late 2011 and including two other agencies, follows the 2011 merger between Sirius and XM.

“We are so excited to be entering into a new phase of our relationship with Agency59 Response.”, says Scott Williams, Vice President, Conversion & Winback, SiriusXM Canada. “We needed a shop with solid management expertise and impeccable process, who could help us through our integration activities and support our continued efforts to grow our business. Our previous work with them was evidence that there were more than up to the challenge.”

“SiriusXM Canada has a pivotal 2012, and it was crucial that we start the year with the right partner,” continues Williams.

“People are devoted to music – and everything else they choose to listen to for that matter,” says David Foy, President, Agency59 Response. “SiriusXM Canada offers an incredibly diverse audio experience, featuring content you can’t find anywhere else. They have a great story to tell, and we can’t wait to get started.”

AGENCY59, founded in 1959, is one of Canada’s most enduring independents. AGENCY59 Response clients include Canadian Breast Cancer Foundation, MADD Canada, Ontario Electronics Stewardship and TELUS.

SiriusXM Canada (TSX: XSR) is the country’s leading audio entertainment company and broadcasts more than 120 satellite radio channels featuring premier sports, news, talk, entertainment and commercial-free music. SiriusXM Canada offers an array of content from the most recognized news and entertainment brands as well as from professional sports leagues including the NHL, NFL, MLB and CFL.

SiriusXM programming is available on a variety of devices including pre-installed and after-market radios in cars, trucks and boats, smartphones and mobile devices, and consumer electronics products for homes and offices. Sirius XM programming is also available online at www.sirius.ca and www.xmradio.ca and on Apple, BlackBerry and Android-powered mobile devices.

SiriusXM Canada has partnerships with every major automaker and its radio products are available at more than 3,000 retail locations nationwide. To find out more about Canadian Satellite Radio Inc. (TSX: XSR), visit our website at www.siriusxm.ca.

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Contacts:

David Foy
President
AGENCY59 Response
416-484-1959  x262
dfoy@agency59.ca
Mike Calnek
Director, Publicity, Promotion, Sponsorship
SiriusXM Canada
416-513-7459
mike.calnek@siriusxm.ca

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