About Dan Mariani

Dan is data based marketing insights catalyst.  He enjoys all things data driven.  He has had experience with data driven companies such as Canadian Tire and Sears, Aeroplan and Air Miles, as well as lesser know specialists such as Cadillac Fairview and the Eaton Chelsea Hotel.  His current passion is learning about consumer behaviour and sharing his learning with special emphasis on taking the insights to the next level of actions based on the value.  His two favourite questions are “So What?” and “What Now?”  Dan Also teaches a Marketing and CRM course at the University of Toronto.

Digital Body Language

by | May 6th, 2015

Recently I read a very relevant article about design for different online personality types. In it the author discusses six types – the Wish Lister, Brand-oriented visitor, Rational Visitor, Maximizer, Satisfier, and Hesitator. My favourite is the Brand-oriented visitor. This person is driven by emotion. To elicit a response make good use of colour and […]


Name The Latest Five Generations

by | April 7th, 2015

A generation is a group of people who are programmed at the same time in history. It is not about their birth date; it is about what they have been exposed to and their experiences. I have been investigating the War Generation, the Boomers, Gen X, Y and Z to get a better understanding as […]


The Benefits of Listening – “Just Be Patient”

by | April 1st, 2015

When someone thinks that you are listening to them, their interest in you increases and you immediately strengthen the relationship. Think back to your dating days. When you showed interest by asking question about the other person and then listened and responded to what you heard – wow. The listening and acknowledging, makes the other […]


Social Media, the off-line cocktail party

by | February 25th, 2015

Initially, social media – Facebook, Twitter, et al, were started to allow people to communicate with each other on-line. Think of this as an off-line cocktail party where you could meet new people and start up a conversation. If you clicked upon something that interested both parties, then the dialogue would continue. If not, you […]


Your Staff’s LinkedIn Profile Should Be Strong

by | January 26th, 2015

In the B2B world, when a company is looking for a new supplier, they will check the LinkedIn corporate page and dig deeper into the employees who work for that company. So What?  They are checking to see whether or not this is a company they would like to work with, based on their staff […]


Know your social media audience

by | January 19th, 2015

The largest portion of a company’s online audience is composed of a group of “lurkers” – the 8% of users that are most active and account for half of all posts.  This comes from Vision Critical, a research company from Toronto. So What?  Just like in any research conducted, make sure that you understand the […]


Email is still the first choice

by | January 12th, 2015

A September 2014 survey from Message Systems found that among those consumers (about 50%) who want to receive notifications from brands on sharing offers, deals and coupons email is the first choice. About 50% say they prefer email, and 20% text while 10% say they prefer social media. So What?  I believe that this reinforces […]


Content is King – Context is Queen

by | January 7th, 2015

You are responsible for 100% of your communication. Communication breakdown is the responsibility of the communicator. At a recent 2014 BRB Conference sponsored by the CMA, I lead a roundtable discussion on the topic of “content is king – context is queen”. The following includes some of our discussion. It’s not just what you communicate […]