About Katherine Andrikopoulos

Katherine Andrikopoulos, SEM Specialist.

Katherine previously worked at ZenithOptimedia/Performics with search, social and display campaign experience within a variety of verticals such as retail, CPG – food and beauty, government, fast food, insurance and more. Prior to that, Katherine worked in public relations with a focus on wine and spirits and real estate clients.

Katherine is also the Marketing Director for Friends for a Benefit (FFAB), which hosts Memory Ball, an annual gala raising money in support of the Alzheimer Society of Toronto.

What’s going on with Google+?

by | April 16th, 2014

The AdWords blog recently announced the mass roll out of +Post ads. The new ad formats  are pieces of content from a brand’s Google Plus profile, which can include a Hangout, photos, videos and more.  The posts essentially become ads to be served across the Google Display Network (GDN) that users can comment on (if […]


Canadian Mobile Usage

by | March 26th, 2013

If you’ve witnessed any of our “Search Engine Marketing 101” presentations, you may remember that I presented some eMarketer data that stated Canadian smart phone usage would surpass 50% of mobile phone users by the end of 2012. Well, the numbers are in. For ages 13+, 62% of Canadian mobile phone users use smartphones in […]


Facebook’s Graph Search

by | January 15th, 2013

We search nerds have known that Facebook has been developing its own search product to rival Google for a while. Facebook Graph Search and Google Plus both aim to show you recommendations from people in your circle, which is just another factor in the personalization of search. The value of which is huge. Facebook Graph may […]


How Big Bird’s Ruffled Feathers Became a Social Media Win For PBS

by | October 5th, 2012

Wednesday’s U.S. presidential debate sparked a lot of conversation, especially on social media, where Twitter users tweeted 10.3 million times over the course of the debate.  The Globe and Mail called the debate “a major moment for social media” – however the debate also helped to highlight certain organizations’ reaction time and social media marketing savvy. […]


Knowledge Graph Goes Olympic

by | July 27th, 2012

Since Google’s Knowledge Graph was announced, we’ve been speculating to see how it will change search – both from an educational and commercial perspective. On our first searches with Knowledge Graph we felt it was quite…. sub par. However, with its Google Doodle for the London 2012 Opening Ceremonies, Google has given itself the opportunity […]


Google Glass Is Here and Can be Yours for $1,500

by | June 27th, 2012

Google has been very busy this week with many milestones including the launch of the Nexus 7 Android tablet, the release of the Google Events web application and Google Glass. As someone who watches what Google does very closely (they do have the majority of the search engine market share here in Canada – and […]


Re-Targeting for Success

by | June 20th, 2012

The second you mention re-targeting, people have one reaction and it usually goes like this: “CREEPY!” Aside from this typical reaction, re-targeting can be an important channel to achieve your marketing goals, if done right of course. I recently watched a video fromthe SEOMoz meetup, where Joanna Lord, a well known PPC Expert, gives us […]