About Marc Cooper

Marc Cooper

Marc Cooper, VP & Chief Digital Officer

Marc has been working in the digital and direct marketing arena since 1994.  Before becoming a partner of the Agency in 2008, Marc ran his own Strategic Internet Communications Company, and prior to that, Marc was the Marketing and IT Manager for a business-to-business publishing company.   

Marc is also on the Board of the Georgian Bay Association and is VP of the West Carling Association.  When Marc is not in the office he can usually be found on the shores of Georgian Bay spending time with family and friends.

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What we can all learn from YouTube’s programmatic advertising kerfuffle

by | March 31st, 2017

As programmatic advertising plays an increasingly large role in marketers’ campaign strategies, agencies and their clients have learned it’s not a perfectly-targeted medium – yet. Over the past few weeks, Johnson & Johnson, AT&T and other heavyweight brands around the world have put a hold on digital advertising with Google’s YouTube. The reason? Programmatic YouTube ads […]

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99% of digital advertising spend goes to…

by | January 7th, 2017

Fortune’s “How Google and Facebook Have Taken Over the Digital Industry” article provides a great breakdown of the Interactive Advertising Bureau’s 2016 digital ad spending report – and where all those dollars are going. Spoiler: 99% of it is going to the two companies noted in the article link above. For advertising agencies and consumer brands, staying […]

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The results are (almost!) in…

by | August 26th, 2016

We’re shortlisted for 2 B2B Marketing Awards and an ITSMA Award! This was an exciting week for Agency59! We were informed that we have been shortlisted for two campaigns in the B2B Marketing Awards and one campaign in the ITSMA Awards for campaigns we developed with our TELUS clients. With a long standing partnership, we […]

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A59 test some of our latest tech.

by | January 26th, 2016

Earlier this month I posted my first video blog in which I promised we would turn the camera on ourselves more often this year, and so we have. Below is a video we made earlier this month about our newest technology in the office, TELUS Business Connect, a new Voice over Internet Protocol or VoIP […]

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Seeking an AE obsessed about making a difference…

by | January 22nd, 2016

Agency59 Response is seeking an Account Executive. Who are we? We’re a mid-size, mid-town shop with some of the best brands you could hope to work on. We’re searching high and low for just the right Account Executive with experience for our growing Response division. We’re passionate about driving results in smart new ways. Who […]

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What’s ahead for 2016

by | January 12th, 2016

There have been a number of articles, posts, podcasts etc. on the topic of predictions and outlook for the next big thing to hit in 2016. In today’s post, and my first video blog, I am going to share what I think will be a big part of our collective marketing, communications and advertising activities […]

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3 Reasons why the emotional connection on social is important.

by | April 29th, 2015

Here are three reasons WHY the emotional connection – the heart and mind of the consumer – is important along with my thoughts on what to do with the information. These points were taken from the December 30, 2014 social media examiner. Consumers expect brands to be active on social media. Depending on the age […]

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Our brains respond to corporations as if they are people

by | April 15th, 2015

Research from Pitt et al found that “our brains understand and analyze the actions of corporations and people very similarly”. This suggests that our brains respond to corporations as if they are people. This is not too surprising in that corporations spend millions of dollars branding themselves. The emotional side of the branding gives the […]

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