About Spencer Henderson

An Afternoon with Snapchat

by | October 4th, 2017

We had the privilege of attending a exclusive session with Snapchat, alongside our TELUS client and other creative agencies. Here are some of our highlights and takeaways from the day: 1. Canada loves puppy filters: There are 5.5MM+ daily active Snapchat users in Canada. As Snap pointed out, this isn’t just users with an account, they’re active users interacting […]

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CMAsmallbiz Marketing Event Series Recap!

by | October 4th, 2017

Two of our marketing subject matter experts and agency leaders, Marc Cooper, VP & Chief Digital Officer and Jason Dojc, Director of Strategy and Planning, led a keynote presentation on how small business owners can do marketing DIY-style. The presentation talked small business owners through the must-do’s for building a brand and customer engagement without a […]

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Gone in 6 seconds…

by | September 14th, 2017

There’s a lot of talk about online video advertising lately, with a hot topic being their length. 60 seconds, 30 seconds, 15 seconds, 6 seconds – so many options, but what way is the right way to go? Well Google and Facebook, the two current online advertising giants, are making the case for “shorter video = […]

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New “ground-breaking” work for Gay Lea

by | August 28th, 2017

Sometimes in order to stand out it’s about doing less, not more. To help launch Gay Lea’s new Nordica Smooth Plain Cottage Cheese SKU, we created a video campaign to tell consumers about the big protein benefits of this healthy product! Check out our recent buzz and coverage on StrategyOnline and on Best Ads on TV. […]

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