Amazon Echo takes ads and publisher content

by | July 21st, 2017

The Amazon Echo controls 70% of the burgeoning smart speaker market and in late June they will release the Echo Show, a video speaker. In addition to the $200+ consumers will pay for the devices, Amazon will be further monetizing their ‘echo-system’ (that’s our term) with their Sponsored Message audio ads on Echo voice assistant […]

Read More...

99% of digital advertising spend goes to…

by | January 7th, 2017

Fortune’s “How Google and Facebook Have Taken Over the Digital Industry” article provides a great breakdown of the Interactive Advertising Bureau’s 2016 digital ad spending report – and where all those dollars are going. Spoiler: 99% of it is going to the two companies noted in the article link above. For advertising agencies and consumer brands, staying […]

Read More...

Digital Body Language

by | May 6th, 2015

Recently I read a very relevant article about design for different online personality types. In it the author discusses six types – the Wish Lister, Brand-oriented visitor, Rational Visitor, Maximizer, Satisfier, and Hesitator. My favourite is the Brand-oriented visitor. This person is driven by emotion. To elicit a response make good use of colour and […]

Read More...

3 Reasons why the emotional connection on social is important.

by | April 29th, 2015

Here are three reasons WHY the emotional connection – the heart and mind of the consumer – is important along with my thoughts on what to do with the information. These points were taken from the December 30, 2014 social media examiner. Consumers expect brands to be active on social media. Depending on the age […]

Read More...

The Benefits of Listening – “Just Be Patient”

by | April 1st, 2015

When someone thinks that you are listening to them, their interest in you increases and you immediately strengthen the relationship. Think back to your dating days. When you showed interest by asking question about the other person and then listened and responded to what you heard – wow. The listening and acknowledging, makes the other […]

Read More...

5 Reasons Why Listicles Increase What Is Shared

by | March 4th, 2015

List posts or “listicles” are the most commonly shared posts. The list heading would be “5 Ways to …”, or “6 Reason why …”, or “The 4 Uniqueness of …”. It is my belief that consumers like the organization inherent within a list. We use lists everyday from shopping lists to “to-do” lists. Here are […]

Read More...

Social Media, the off-line cocktail party

by | February 25th, 2015

Initially, social media – Facebook, Twitter, et al, were started to allow people to communicate with each other on-line. Think of this as an off-line cocktail party where you could meet new people and start up a conversation. If you clicked upon something that interested both parties, then the dialogue would continue. If not, you […]

Read More...

Text Messages Have High Readership

by | February 4th, 2015

An Oxcom survey suggests that text messages are “viewed by the recipient within five seconds”.   If your target is a “texter” than this may be an excellent communication channel for you. The next step would be to ensure relevancy of the message in terms of what the recipient is expecting to receive. Also, since […]

Read More...