Email is still the first choice

by | January 12th, 2015

A September 2014 survey from Message Systems found that among those consumers (about 50%) who want to receive notifications from brands on sharing offers, deals and coupons email is the first choice. About 50% say they prefer email, and 20% text while 10% say they prefer social media. So What?  I believe that this reinforces […]


Gmail testing new visual update to their promotions tab

by | April 15th, 2014

Gmail recently began testing a new format for the promotions tab which was rolled out last spring.  Instead of the usual list of emails showing sender, subject line and a small snippet of the email content, users will see a grid similar to a Pinterest board with the most prominent feature being an image.


Was CASL built to keep marketers out?

by | March 21st, 2014

Canada’s Anti-Spam Law (CASL) may not be as bad as some made it out to be. CASL comes in to effect July 1st of this year, so like many marketers who send electronic messages I have been paying attention for a few months now, trying to understand the legislation and what we have to do as marketers to be […]