Text Messages Have High Readership

by | February 4th, 2015

An Oxcom survey suggests that text messages are “viewed by the recipient within five seconds”.   If your target is a “texter” than this may be an excellent communication channel for you. The next step would be to ensure relevancy of the message in terms of what the recipient is expecting to receive. Also, since […]


Canadian Mobile Usage

by | March 26th, 2013

If you’ve witnessed any of our “Search Engine Marketing 101” presentations, you may remember that I presented some eMarketer data that stated Canadian smart phone usage would surpass 50% of mobile phone users by the end of 2012. Well, the numbers are in. For ages 13+, 62% of Canadian mobile phone users use smartphones in […]