Canadian Mobile Usage

by | March 26th, 2013

If you’ve witnessed any of our “Search Engine Marketing 101” presentations, you may remember that I presented some eMarketer data that stated Canadian smart phone usage would surpass 50% of mobile phone users by the end of 2012. Well, the numbers are in. For ages 13+, 62% of Canadian mobile phone users use smartphones in […]


Facebook’s Graph Search

by | January 15th, 2013

We search nerds have known that Facebook has been developing its own search product to rival Google for a while. Facebook Graph Search and Google Plus both aim to show you recommendations from people in your circle, which is just another factor in the personalization of search. The value of which is huge. Facebook Graph may […]


How Big Bird’s Ruffled Feathers Became a Social Media Win For PBS

by | October 5th, 2012

Wednesday’s U.S. presidential debate sparked a lot of conversation, especially on social media, where Twitter users tweeted 10.3 million times over the course of the debate.  The Globe and Mail called the debate “a major moment for social media” – however the debate also helped to highlight certain organizations’ reaction time and social media marketing savvy. […]


Knowledge Graph Goes Olympic

by | July 27th, 2012

Since Google’s Knowledge Graph was announced, we’ve been speculating to see how it will change search – both from an educational and commercial perspective. On our first searches with Knowledge Graph we felt it was quite…. sub par. However, with its Google Doodle for the London 2012 Opening Ceremonies, Google has given itself the opportunity […]