Towards a better view of conversion with Google and Salesforce

by | February 2nd, 2018

Last fall, one of the world’s leading digital ad platforms announced a partnership with one of the world’s leading CRM platforms. Yesterday they announced the first element of that partnership. Data from Salesforce Sales Cloud can now feed into Google Analytics 360 so that businesses can not only see the sources that lead to a lead […]


What we can all learn from YouTube’s programmatic advertising kerfuffle

by | March 31st, 2017

As programmatic advertising plays an increasingly large role in marketers’ campaign strategies, agencies and their clients have learned it’s not a perfectly-targeted medium – yet. Over the past few weeks, Johnson & Johnson, AT&T and other heavyweight brands around the world have put a hold on digital advertising with Google’s YouTube. The reason? Programmatic YouTube ads […]


99% of digital advertising spend goes to…

by | January 7th, 2017

Fortune’s “How Google and Facebook Have Taken Over the Digital Industry” article provides a great breakdown of the Interactive Advertising Bureau’s 2016 digital ad spending report – and where all those dollars are going. Spoiler: 99% of it is going to the two companies noted in the article link above. For advertising agencies and consumer brands, staying […]


What is SWOT and why should I use it?

by | April 22nd, 2015

The SWOT analysis is a marketing tool to help us decide on the profitable action we can take. There are two steps that I use to make my SWOT analysis even stronger. The first is to make sure that when I think about the external opportunities and threats, I think about what is happening outside […]


Our brains respond to corporations as if they are people

by | April 15th, 2015

Research from Pitt et al found that “our brains understand and analyze the actions of corporations and people very similarly”. This suggests that our brains respond to corporations as if they are people. This is not too surprising in that corporations spend millions of dollars branding themselves. The emotional side of the branding gives the […]


Name The Latest Five Generations

by | April 7th, 2015

A generation is a group of people who are programmed at the same time in history. It is not about their birth date; it is about what they have been exposed to and their experiences. I have been investigating the War Generation, the Boomers, Gen X, Y and Z to get a better understanding as […]


Increase Response – Say What You Mean

by | March 11th, 2015

After reading this sign, would you think about and actually climb over the railing? Here are two connecting points to show you how to increase the impact of your communication to get your recipients to do what you want. The English language is “backwards” sometimes. Instead of saying what we mean, we say what we […]


Direct Response Marketing

by | February 16th, 2015

The concepts and strategies behind direct response marketing have not changed in 20 years and there is no indication that any change will happen soon.   In order to understand the truth in this statement you have to first understand the simplicity of the direct response concepts.   Data – Business Intelligence – Communication – […]


There are NO FAILURES in DRM

by | February 11th, 2015

In DRM (Direct Response Marketing) in most cases, communication packages are tested for the right target, the right product, the right motivation, the right timing, and the right communication.  One test cell will stand out as the winner.   The losers are not failures. We can learn from them to make the results even better. […]