Alibaba and Amazon to roll out ad platforms

by | July 21st, 2017

Facebook has rich information on who you are and what you’re interested in. Google feels they have the same. Now Alibaba and Amazon want to use their rich data on shopping behaviour to create an ad platform for brands. Not just performance ads to encourage buying a product on their shopping platforms but also awareness ads. […]

Read More...

Amazon Echo takes ads and publisher content

by | July 21st, 2017

The Amazon Echo controls 70% of the burgeoning smart speaker market and in late June they will release the Echo Show, a video speaker. In addition to the $200+ consumers will pay for the devices, Amazon will be further monetizing their ‘echo-system’ (that’s our term) with their Sponsored Message audio ads on Echo voice assistant […]

Read More...

Tribute to Makers

by | July 11th, 2017

We make a lot of videos featuring small business people and their craft. So we’d like to acknowledge when someone else does a really good job at it too.   The Maker from Patrick Kehoe on Vimeo

Read More...

Millennials are finally buying cars

by | July 11th, 2017

In the early part of this decade, automakers were concerned that Millennials weren’t buying cars and (more worrisome to them) they may never be interested buying cars. New data out of the US shows that they were interested in new wheels…just later than their parents did. “According to J.D. Power’s Power Information Network, which defines millennials […]

Read More...

What we can all learn from YouTube’s programmatic advertising kerfuffle

by | March 31st, 2017

As programmatic advertising plays an increasingly large role in marketers’ campaign strategies, agencies and their clients have learned it’s not a perfectly-targeted medium – yet. Over the past few weeks, Johnson & Johnson, AT&T and other heavyweight brands around the world have put a hold on digital advertising with Google’s YouTube. The reason? Programmatic YouTube ads […]

Read More...

99% of digital advertising spend goes to…

by | January 7th, 2017

Fortune’s “How Google and Facebook Have Taken Over the Digital Industry” article provides a great breakdown of the Interactive Advertising Bureau’s 2016 digital ad spending report – and where all those dollars are going. Spoiler: 99% of it is going to the two companies noted in the article link above. For advertising agencies and consumer brands, staying […]

Read More...

Seeking a Full Stack Web Developer

by | October 27th, 2016

Agency59 Response is seeking a Full Stack Web Developer for a permanent position working in our Toronto office. Who are we? We’re a mid-size, mid-town shop with some of the best brands you could hope to work on. We’re searching high and low for just the right Web Developer. We’re passionate about driving results in […]

Read More...

A59 test some of our latest tech.

by | January 26th, 2016

Earlier this month I posted my first video blog in which I promised we would turn the camera on ourselves more often this year, and so we have. Below is a video we made earlier this month about our newest technology in the office, TELUS Business Connect, a new Voice over Internet Protocol or VoIP […]

Read More...

Seeking an AE obsessed about making a difference…

by | January 22nd, 2016

Agency59 Response is seeking an Account Executive. Who are we? We’re a mid-size, mid-town shop with some of the best brands you could hope to work on. We’re searching high and low for just the right Account Executive with experience for our growing Response division. We’re passionate about driving results in smart new ways. Who […]

Read More...

What’s ahead for 2016

by | January 12th, 2016

There have been a number of articles, posts, podcasts etc. on the topic of predictions and outlook for the next big thing to hit in 2016. In today’s post, and my first video blog, I am going to share what I think will be a big part of our collective marketing, communications and advertising activities […]

Read More...