Earlier this month I posted my first video blog in which I promised we would turn the camera on ourselves more often this year, and so we have. Below is a video we made earlier this month about our newest technology in the office, TELUS Business Connect, a new Voice over Internet Protocol or VoIP […]
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Agency59 Response is seeking an Account Executive. Who are we? We’re a mid-size, mid-town shop with some of the best brands you could hope to work on. We’re searching high and low for just the right Account Executive with experience for our growing Response division. We’re passionate about driving results in smart new ways. Who […]
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There have been a number of articles, posts, podcasts etc. on the topic of predictions and outlook for the next big thing to hit in 2016. In today’s post, and my first video blog, I am going to share what I think will be a big part of our collective marketing, communications and advertising activities […]
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Who are we? We’re a mid-size, mid-town shop with some of the best brands you could hope to work on. We’re passionate about driving results, brilliant creative, awards and happy clients. While we may work hard, we love having fun too. Position Overview: Manage print production of direct mail and integrated projects for marketing campaigns. Job responsibilities include: Share […]
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Two things jumped out at me when I saw this chart from eMarketer.com about how long it took people to recognize the brand or product being sold in a digital video ad. Share this Article 2004
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Recently I read a very relevant article about design for different online personality types. In it the author discusses six types – the Wish Lister, Brand-oriented visitor, Rational Visitor, Maximizer, Satisfier, and Hesitator. My favourite is the Brand-oriented visitor. This person is driven by emotion. To elicit a response make good use of colour and […]
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Here are three reasons WHY the emotional connection – the heart and mind of the consumer – is important along with my thoughts on what to do with the information. These points were taken from the December 30, 2014 social media examiner. Consumers expect brands to be active on social media. Depending on the age […]
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The SWOT analysis is a marketing tool to help us decide on the profitable action we can take. There are two steps that I use to make my SWOT analysis even stronger. The first is to make sure that when I think about the external opportunities and threats, I think about what is happening outside […]
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Research from Pitt et al found that “our brains understand and analyze the actions of corporations and people very similarly”. This suggests that our brains respond to corporations as if they are people. This is not too surprising in that corporations spend millions of dollars branding themselves. The emotional side of the branding gives the […]
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A generation is a group of people who are programmed at the same time in history. It is not about their birth date; it is about what they have been exposed to and their experiences. I have been investigating the War Generation, the Boomers, Gen X, Y and Z to get a better understanding as […]
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