About Marc Cooper

marc-cooper

Marc Cooper, VP & Chief Digital Officer

Marc has been working in the digital and direct marketing arena since 1994.  Before becoming a partner of the Agency in 2008, Marc ran his own Strategic Internet Communications Company, and prior to that, Marc was the Marketing and IT Manager for a business-to-business publishing company.

Marc is also on the Board of the Georgian Bay Association and is VP of the West Carling Association.  When Marc is not in the office he can usually be found on the shores of Georgian Bay spending time with family and friends.

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What we can all learn from YouTube’s programmatic advertising kerfuffle

by | March 31st, 2017

As programmatic advertising plays an increasingly large role in marketers’ campaign strategies, agencies and their clients have learned it’s not a perfectly-targeted medium – yet. Over the past few weeks, Johnson & Johnson, AT&T and other heavyweight brands around the world have put a hold on digital advertising with Google’s YouTube. The reason? Programmatic YouTube ads […]

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99% of digital advertising spend goes to…

by | January 7th, 2017

Fortune’s “How Google and Facebook Have Taken Over the Digital Industry” article provides a great breakdown of the Interactive Advertising Bureau’s 2016 digital ad spending report – and where all those dollars are going. Spoiler: 99% of it is going to the two companies noted in the article link above. For advertising agencies and consumer brands, staying […]

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The results are (almost!) in…

by | August 26th, 2016

We’re shortlisted for 2 B2B Marketing Awards and an ITSMA Award! This was an exciting week for Agency59! We were informed that we have been shortlisted for two campaigns in the B2B Marketing Awards and one campaign in the ITSMA Awards for campaigns we developed with our TELUS clients. With a long standing partnership, we […]

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A59 test some of our latest tech.

by | January 26th, 2016

Earlier this month I posted my first video blog in which I promised we would turn the camera on ourselves more often this year, and so we have. Below is a video we made earlier this month about our newest technology in the office, TELUS Business Connect, a new Voice over Internet Protocol or VoIP […]

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Seeking an AE obsessed about making a difference…

by | January 22nd, 2016

Agency59 Response is seeking an Account Executive. Who are we? We’re a mid-size, mid-town shop with some of the best brands you could hope to work on. We’re searching high and low for just the right Account Executive with experience for our growing Response division. We’re passionate about driving results in smart new ways. Who […]

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What’s ahead for 2016

by | January 12th, 2016

There have been a number of articles, posts, podcasts etc. on the topic of predictions and outlook for the next big thing to hit in 2016. In today’s post, and my first video blog, I am going to share what I think will be a big part of our collective marketing, communications and advertising activities […]

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Are your videos getting to the point soon enough?

by | May 28th, 2015

Two things jumped out at me when I saw this chart from eMarketer.com about how long it took people to recognize the brand or product being sold in a digital video ad. Over 40% of respondents stated they skipped the ad before recognizing the product or brand being sold. A further almost 15% stated that […]

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3 Reasons why the emotional connection on social is important.

by | April 29th, 2015

Here are three reasons WHY the emotional connection – the heart and mind of the consumer – is important along with my thoughts on what to do with the information. These points were taken from the December 30, 2014 social media examiner. Consumers expect brands to be active on social media. Depending on the age […]

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Our brains respond to corporations as if they are people

by | April 15th, 2015

Research from Pitt et al found that “our brains understand and analyze the actions of corporations and people very similarly”. This suggests that our brains respond to corporations as if they are people. This is not too surprising in that corporations spend millions of dollars branding themselves. The emotional side of the branding gives the […]

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Increase Response by Tweaking Our Perception of Time

by | March 18th, 2015

New York Times January 3, 2015 had a research article that suggested when you set a goal “in-the-present time period” (this year, or this month, or this week), the more likely you will be to start working towards that goal. Better results were obtained when you set your new years resolution in January (in the […]

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5 Reasons Why Listicles Increase What Is Shared

by | March 4th, 2015

List posts or “listicles” are the most commonly shared posts. The list heading would be “5 Ways to …”, or “6 Reason why …”, or “The 4 Uniqueness of …”. It is my belief that consumers like the organization inherent within a list. We use lists everyday from shopping lists to “to-do” lists. Here are […]

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Direct Response Marketing

by | February 16th, 2015

The concepts and strategies behind direct response marketing have not changed in 20 years and there is no indication that any change will happen soon.   In order to understand the truth in this statement you have to first understand the simplicity of the direct response concepts.   Data – Business Intelligence – Communication – […]

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There are NO FAILURES in DRM

by | February 11th, 2015

In DRM (Direct Response Marketing) in most cases, communication packages are tested for the right target, the right product, the right motivation, the right timing, and the right communication.  One test cell will stand out as the winner.   The losers are not failures. We can learn from them to make the results even better. […]

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Up-sell or Down-Sell? – Behavioural Economics Post 2 of 2

by | February 9th, 2015

Should you start your sales pitch with the lower price and then up-sell the features to a higher price or should you start with the higher price and then back off on the options? Understanding Behavioural Economics will help with this decision. The discussion below has been taken – with approval – from “The Behavioral […]

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Text Messages Have High Readership

by | February 4th, 2015

An Oxcom survey suggests that text messages are “viewed by the recipient within five seconds”.   If your target is a “texter” than this may be an excellent communication channel for you. The next step would be to ensure relevancy of the message in terms of what the recipient is expecting to receive. Also, since […]

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When is communication not communication?

by | January 28th, 2015

You can be yourself and wear what you want or be whom you want to be when you are at home or with friends. That is because those who know you, know both the external and internal you.   Also, most people accept the need to smarten up under other circumstances. This applies to any […]

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Was CASL built to keep marketers out?

by | March 21st, 2014

Canada’s Anti-Spam Law (CASL) may not be as bad as some made it out to be. CASL comes in to effect July 1st of this year, so like many marketers who send electronic messages I have been paying attention for a few months now, trying to understand the legislation and what we have to do as marketers to be […]

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Choosing the Right Success Metric for SEM

by | April 2nd, 2012

We run more than a few Search Engine Marketing (SEM) campaigns for our clients, specifically Pay Per Click. These campaigns run across multiple search engines, and across both the search and display networks. Just like other marketing activities we need to demonstrate a positive ROI and we are always asked to report on the success […]

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SXM TUNES INTO AGENCY59

by | March 1st, 2012

SiriusXM Canada selects Toronto agency to grow subscriber base. Toronto, (March 1, 2012)  SiriusXM Canada., one of Canada’s leading media companies, has chosen Agency59 RESPONSE to build on its national base of 2 million subscribers.  The review, conducted in late 2011 and including two other agencies, follows the 2011 merger between Sirius and XM. “We […]

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Breaking through the clutter

by | February 7th, 2012

I spend a lot of time crossing between the on and offline worlds. Over the past few years I have seen the shift from traditional marketing to digital marketing first hand. In fact the shift to digital marketing may have gone so far that the tables have now turned. The best way I can think of […]

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Quick Response Codes

by | January 17th, 2012

By now you have likely heard of, seen and possibly even scanned a QR or “Quick Response” Code. In the last week I have seen at least three articles and a number of stats about how often they are used, who likes them and who does not, but I don’t want to talk about that, […]

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