Amazon Echo takes ads and publisher content – why it matters!

by | July 21st, 2017

The Amazon Echo controls 70% of the burgeoning smart speaker market and in late June they will release the Echo Show, a video speaker. In addition to the $200+ consumers will pay for the devices, Amazon will be further monetizing their ‘echo-system’ (that’s our term) with their Sponsored Message audio ads on Echo voice assistant […]

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What we can all learn from YouTube’s programmatic advertising kerfuffle

by | March 31st, 2017

As programmatic advertising plays an increasingly large role in marketers’ campaign strategies, agencies and their clients have learned it’s not a perfectly-targeted medium – yet. Over the past few weeks, Johnson & Johnson, AT&T and other heavyweight brands around the world have put a hold on digital advertising with Google’s YouTube. The reason? Programmatic YouTube ads […]

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99% of digital advertising spend goes to…

by | January 7th, 2017

Fortune’s “How Google and Facebook Have Taken Over the Digital Industry” article provides a great breakdown of the Interactive Advertising Bureau’s 2016 digital ad spending report – and where all those dollars are going. Spoiler: 99% of it is going to the two companies noted in the article link above. For advertising agencies and consumer brands, staying […]

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