Amazon Echo takes ads and publisher content

by | July 21st, 2017

The Amazon Echo controls 70% of the burgeoning smart speaker market and in late June they will release the Echo Show, a video speaker. In addition to the $200+ consumers will pay for the devices, Amazon will be further monetizing their ‘echo-system’ (that’s our term) with their Sponsored Message audio ads on Echo voice assistant […]

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What we can all learn from YouTube’s programmatic advertising kerfuffle

by | March 31st, 2017

As programmatic advertising plays an increasingly large role in marketers’ campaign strategies, agencies and their clients have learned it’s not a perfectly-targeted medium – yet. Over the past few weeks, Johnson & Johnson, AT&T and other heavyweight brands around the world have put a hold on digital advertising with Google’s YouTube. The reason? Programmatic YouTube ads […]

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99% of digital advertising spend goes to…

by | January 7th, 2017

Fortune’s “How Google and Facebook Have Taken Over the Digital Industry” article provides a great breakdown of the Interactive Advertising Bureau’s 2016 digital ad spending report – and where all those dollars are going. Spoiler: 99% of it is going to the two companies noted in the article link above. For advertising agencies and consumer brands, staying […]

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Google Glass Is Here and Can be Yours for $1,500

by | June 27th, 2012

Google has been very busy this week with many milestones including the launch of the Nexus 7 Android tablet, the release of the Google Events web application and Google Glass. As someone who watches what Google does very closely (they do have the majority of the search engine market share here in Canada – and […]

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Dx3 Canada Recap

by | February 6th, 2012

The recent Dx3 Conference and digital marketing show here in Toronto turned out to be very successful from some accounts, and we thought we might weigh in ourselves. First off there was a very funny live version of the CBC Debaters to kick off the two day event, which generated lots of real belly laughs […]

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