99% of digital advertising spend goes to…

by | January 7th, 2017

Fortune’s “How Google and Facebook Have Taken Over the Digital Industry” article provides a great breakdown of the Interactive Advertising Bureau’s 2016 digital ad spending report – and where all those dollars are going. Spoiler: 99% of it is going to the two companies noted in the article link above. For advertising agencies and consumer brands, staying […]

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Facebook’s Graph Search

by | January 15th, 2013

We search nerds have known that Facebook has been developing its own search product to rival Google for a while. Facebook Graph Search and Google Plus both aim to show you recommendations from people in your circle, which is just another factor in the personalization of search. The value of which is huge. Facebook Graph may […]

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Google Glass Is Here and Can be Yours for $1,500

by | June 27th, 2012

Google has been very busy this week with many milestones including the launch of the Nexus 7 Android tablet, the release of the Google Events web application and Google Glass. As someone who watches what Google does very closely (they do have the majority of the search engine market share here in Canada – and […]

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Marketing, Magic and Money

by | June 1st, 2012

On Thursday, May 24th, I had the opportunity to attend Google’s Think Performance daylong event. As a digital enthusiast who has spent most of my career working on performance focused campaigns, I was especially looking forward to this event which was focused on one of the aspects of my job that I’m most passionate about: delivering quantifiable […]

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Google Shopping and Search

by | May 31st, 2012

With the advent of Google Knowledge Graph, many of us were wondering how Google would monetize this new tool. We didn’t have to wait long as Google shortly came out with ‘Google Shopping‘ – which takes the format of Knowledge Graph but instead of featuring aggregated information about a notable person, place or historical event, […]

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Google Knowledge Graph

by | May 22nd, 2012

Google announced the launch of Knowledge Graph on May 16, 2012. With Knowledge Graph, Google hopes to evolve from a search engine to a “knowledge engine.” While by definition, knowledge  itself is defined as clear and certain mental apprehension – Google is trying to take away the step where we as humans and learners don’t […]

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