99% of digital advertising spend goes to…

by | January 7th, 2017

Fortune’s “How Google and Facebook Have Taken Over the Digital Industry” article provides a great breakdown of the Interactive Advertising Bureau’s 2016 digital ad spending report – and where all those dollars are going. Spoiler: 99% of it is going to the two companies noted in the article link above. For advertising agencies and consumer brands, staying […]

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Pin this!

by | February 22nd, 2012

Have you started “pinning” yet? In a short amount of time Pinterest has become the hot social media site, and not everybody is sure just why. Some have opined that the visually focused site is a magnet for women who love to window shop. Others have noted it is a foodie’s paradise, with drool worthy […]

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Dx3 Canada Recap

by | February 6th, 2012

The recent Dx3 Conference and digital marketing show here in Toronto turned out to be very successful from some accounts, and we thought we might weigh in ourselves. First off there was a very funny live version of the CBC Debaters to kick off the two day event, which generated lots of real belly laughs […]

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Social Media Engagement Drives Customer Loyalty, Higher Spending.

by | January 25th, 2012

“Despite the proliferation of corporate Facebook pages and Twitter accounts during the last couple of years, most businesses still effectively remain on the sidelines.”  Here’s why it’s time to put social media to work. When I read the latest research from Bain & Company on social media engagement, I felt a sense of relief to […]

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