What we can all learn from YouTube’s programmatic advertising kerfuffle

by | March 31st, 2017

As programmatic advertising plays an increasingly large role in marketers’ campaign strategies, agencies and their clients have learned it’s not a perfectly-targeted medium – yet. Over the past few weeks, Johnson & Johnson, AT&T and other heavyweight brands around the world have put a hold on digital advertising with Google’s YouTube. The reason? Programmatic YouTube ads […]

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