An Oxcom survey suggests that text messages are “viewed by the recipient within five seconds”.
If your target is a “texter” than this may be an excellent communication channel for you. The next step would be to ensure relevancy of the message in terms of what the recipient is expecting to receive. Also, since it’s a text, make sure it is pithy and to the point.
And lastly, make sue that texting is the preferred communication vehicle for the intended target.
How do you feel about texts, and do you respond in five seconds?