We’re shortlisted for 2 B2B Marketing Awards and an ITSMA Award!
This was an exciting week for Agency59! We were informed that we have been shortlisted for two campaigns in the B2B Marketing Awards and one campaign in the ITSMA Awards for campaigns we developed with our TELUS clients. With a long standing partnership, we are incredibly proud to have had the opportunity to work with the TELUS team on these great campaigns and we’re keeping our fingers crossed until the winners are revealed in November.
Here’s a quick overview of the campaigns in the running:
The $100,000 Small Business Challenge– Best Multichannel Category (for B2B) and Building Brand Differentiation (for ITSMA)
TELUS Communications holds a contest in partnership with the Globe and Mailcalled The $100,000 Small Business Challenge, which offers a $100,000 grant and other great prizes to help small business owners address competitive pressure, poor cash flow and difficulty keeping up with technology.
For the Challenge’s fifth year, we wanted to reach as many small businesses as possible, setting an aggressive goal of almost twice as many entrants. We reached our goal and then some by nearly tripling that number, with a total of 3,348 entries!
We want to say a big thank you to TELUS for being amazing, supportive partners to work with.
To learn more about the $100,000 Small Business Challenge visit telus.com/thechallenge. Visit before August 30th and you can vote to help choose the winner!
#MyBusinessTip– Best use of Content Marketing (for B2B)
In pursuit of becoming Canada’s most recommended business technology partner, TELUS Communications launched #MyBusinessTip – an online video series featuring entrepreneurs sharing their unique solutions with other small business owners. To entice participation, TELUS would donate $25 to Futurepreneur Canada for every tip received. Our primary goal was to produce and post 45 videos on YouTube, TELUS Talks Business, Facebook and Twitter.
Of the 69 videos launched, we achieved an engagement rate of 15% above the industry standard. And, the audience retention rate on YouTube was close to 30% above the industry benchmark of 60%. Overall, we were extremely proud of these numbers and only hope to surpass them next year!
To get some insights from the #MyBusinessTip series click here.
The winners will be announced on November 1 for ITSMA and November 24 for B2B.
For more details, feel free to check out b2bmarketingawards.com and itsma.com/marketing-excellence-awards/. Also, if you want to share this with your friends and family to show your support, make sure to use the hashtags #B2BAwards and #ITSMA to get the word out there!
On behalf of everyone at Agency59 we want to wish all finalists the best of luck and of course thank our friends at TELUS for allowing us to be a part of this exciting time!