In DRM (Direct Response Marketing) in most cases, communication packages are tested for the right target, the right product, the right motivation, the right timing, and the right communication. One test cell will stand out as the winner.
The losers are not failures. We can learn from them to make the results even better. We strive for the best based on new information we obtain along the way. The failures are part of that new information.
Our motto in DRM is test, test, test and learn from everything so we can always make it better.
For your consideration