Your Staff’s LinkedIn Profile Should Be Strong

by | January 26th, 2015

In the B2B world, when a company is looking for a new supplier, they will check the LinkedIn corporate page and dig deeper into the employees who work for that company. So What?  They are checking to see whether or not this is a company they would like to work with, based on their staff […]

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Know your social media audience

by | January 19th, 2015

The largest portion of a company’s online audience is composed of a group of “lurkers” – the 8% of users that are most active and account for half of all posts.  This comes from Vision Critical, a research company from Toronto. So What?  Just like in any research conducted, make sure that you understand the […]

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Email is still the first choice

by | January 12th, 2015

A September 2014 survey from Message Systems found that among those consumers (about 50%) who want to receive notifications from brands on sharing offers, deals and coupons email is the first choice. About 50% say they prefer email, and 20% text while 10% say they prefer social media. So What?  I believe that this reinforces […]

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Content is King – Context is Queen

by | January 7th, 2015

You are responsible for 100% of your communication. Communication breakdown is the responsibility of the communicator. At a recent 2014 BRB Conference sponsored by the CMA, I lead a roundtable discussion on the topic of “content is king – context is queen”. The following includes some of our discussion. It’s not just what you communicate […]

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What’s going on with Google+?

by | April 16th, 2014

The AdWords blog recently announced the mass roll out of +Post ads. The new ad formats  are pieces of content from a brand’s Google Plus profile, which can include a Hangout, photos, videos and more.  The posts essentially become ads to be served across the Google Display Network (GDN) that users can comment on (if […]

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Gmail testing new visual update to their promotions tab

by | April 15th, 2014

Gmail recently began testing a new format for the promotions tab which was rolled out last spring.  Instead of the usual list of emails showing sender, subject line and a small snippet of the email content, users will see a grid similar to a Pinterest board with the most prominent feature being an image.

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Was CASL built to keep marketers out?

by | March 21st, 2014

Canada’s Anti-Spam Law (CASL) may not be as bad as some made it out to be. CASL comes in to effect July 1st of this year, so like many marketers who send electronic messages I have been paying attention for a few months now, trying to understand the legislation and what we have to do as marketers to be […]

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