John My Butcher Shop Owner

by | February 25th, 2015

About 20 years ago I encountered my first CRM. It was being run by John, my butcher shop owner and is a perfect example of CRM in action. Here is a sample of a conversation that happened 20 years ago.   Yesterday when I went into the shop … John: Hi Dan.  How is your […]

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Are Social Media Just Communication Channels?

by | February 25th, 2015

Initially, social media – Facebook, Twitter, et al, were started to allow people to communicate with each other on-line. Think of this as an off-line cocktail party where you could meet new people and start up a conversation. If you clicked upon something that interested both parties, then the dialogue would continue. If not, you […]

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Direct Response Marketing

by | February 16th, 2015

The concepts and strategies behind direct response marketing have not changed in 20 years and there is no indication that any change will happen soon.   In order to understand the truth in this statement you have to first understand the simplicity of the direct response concepts.   Data – Business Intelligence – Communication – […]

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There are NO FAILURES in DRM

by | February 11th, 2015

In DRM (Direct Response Marketing) in most cases, communication packages are tested for the right target, the right product, the right motivation, the right timing, and the right communication.  One test cell will stand out as the winner.   The losers are not failures. We can learn from them to make the results even better. […]

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Text Messages Have High Readership

by | February 4th, 2015

An Oxcom survey suggests that text messages are “viewed by the recipient within five seconds”.   If your target is a “texter” than this may be an excellent communication channel for you. The next step would be to ensure relevancy of the message in terms of what the recipient is expecting to receive. Also, since […]

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When is communication not communication?

by | January 28th, 2015

You can be yourself and wear what you want or be whom you want to be when you are at home or with friends. That is because those who know you, know both the external and internal you.   Also, most people accept the need to smarten up under other circumstances. This applies to any […]

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Your Staff’s LinkedIn Profile Should Be Strong

by | January 26th, 2015

In the B2B world, when a company is looking for a new supplier, they will check the LinkedIn corporate page and dig deeper into the employees who work for that company. So What?  They are checking to see whether or not this is a company they would like to work with, based on their staff […]

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Know your social media audience

by | January 19th, 2015

The largest portion of a company’s online audience is composed of a group of “lurkers” – the 8% of users that are most active and account for half of all posts.  This comes from Vision Critical, a research company from Toronto. So What?  Just like in any research conducted, make sure that you understand the […]

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