Agency59 Response is seeking an Account Executive.

by | July 23rd, 2015

Who are we? We’re a mid-size, mid-town shop with some of the best brands you could hope to work on. We’re searching high and low for just the right Account Executive with experience for our growing Response division. We’re passionate about driving results in smart new ways. Who are you? As an Account Executive you […]


Digital Body Language

by | May 6th, 2015

Recently I read a very relevant article about design for different online personality types. In it the author discusses six types – the Wish Lister, Brand-oriented visitor, Rational Visitor, Maximizer, Satisfier, and Hesitator. My favourite is the Brand-oriented visitor. This person is driven by emotion. To elicit a response make good use of colour and […]


3 Reasons why the emotional connection on social is important.

by | April 29th, 2015

Here are three reasons WHY the emotional connection – the heart and mind of the consumer – is important along with my thoughts on what to do with the information. These points were taken from the December 30, 2014 social media examiner. Consumers expect brands to be active on social media. Depending on the age […]


What is SWOT and why should I use it?

by | April 22nd, 2015

The SWOT analysis is a marketing tool to help us decide on the profitable action we can take. There are two steps that I use to make my SWOT analysis even stronger. The first is to make sure that when I think about the external opportunities and threats, I think about what is happening outside […]


Our brains respond to corporations as if they are people

by | April 15th, 2015

Research from Pitt et al found that “our brains understand and analyze the actions of corporations and people very similarly”. This suggests that our brains respond to corporations as if they are people. This is not too surprising in that corporations spend millions of dollars branding themselves. The emotional side of the branding gives the […]


Name The Latest Five Generations

by | April 7th, 2015

A generation is a group of people who are programmed at the same time in history. It is not about their birth date; it is about what they have been exposed to and their experiences. I have been investigating the War Generation, the Boomers, Gen X, Y and Z to get a better understanding as […]


The Benefits of Listening – “Just Be Patient”

by | April 1st, 2015

When someone thinks that you are listening to them, their interest in you increases and you immediately strengthen the relationship. Think back to your dating days. When you showed interest by asking question about the other person and then listened and responded to what you heard – wow. The listening and acknowledging, makes the other […]


Increase Response by Tweaking Our Perception of Time

by | March 18th, 2015

New York Times January 3, 2015 had a research article that suggested when you set a goal “in-the-present time period” (this year, or this month, or this week), the more likely you will be to start working towards that goal. Better results were obtained when you set your new years resolution in January (in the […]


Increase Response – Say What You Mean

by | March 11th, 2015

After reading this sign, would you think about and actually climb over the railing? Here are two connecting points to show you how to increase the impact of your communication to get your recipients to do what you want. The English language is “backwards” sometimes. Instead of saying what we mean, we say what we […]