The AdWords blog recently announced the mass roll out of +Post ads. The new ad formats are pieces of content from a brand’s Google Plus profile, which can include a Hangout, photos, videos and more. The posts essentially become ads to be served across the Google Display Network (GDN) that users can comment on (if they’re logged into Google, of course).
Here’s a video that features the 2014 Toyota Corolla:
Gmail recently began testing a new format for the promotions tab which was rolled out last spring. Instead of the usual list of emails showing sender, subject line and a small snippet of the email content, users will see a grid similar to a Pinterest board with the most prominent feature being an image. Continue reading →
Canada’s Anti-Spam Law (CASL) may not be as bad as some made it out to be.
CASL comes in to effect July 1st of this year, so like many marketers who send electronic messages I have been paying attention for a few months now, trying to understand the legislation and what we have to do as marketers to be ready.
As it turns out, it depends on who we are and what kinds of messages we send, and of course to whom. Continue reading →
Who are we? We’re a mid-size, mid-town shop with some of the best brands you could hope to work on. We’re searching high and low for just the right Web Developer for our growing Response division. We’re passionate about driving results in smart new ways.
Who are you? As a Web Developer you have recently graduated from a post-secondary web development program with up to two years’ experience working as a web developer post-graduation. You are task oriented, love attention to detail, and prepared for the challenges of learning new technologies. You are obsessed about making a difference on every project. Continue reading →
Quite often, we have our clients or fellow advertisers ask our search engine marketing team why do we continue to include brand keywords in our search engine marketing campaigns. Don’t we rank well for them organically, anyway? Are we wasting money bidding on these terms? Here are some reasons why you should include branded terms in your search strategy. Continue reading →
If you’ve witnessed any of our “Search Engine Marketing 101″ presentations, you may remember that I presented some eMarketer data that stated Canadian smart phone usage would surpass 50% of mobile phone users by the end of 2012. Well, the numbers are in. For ages 13+, 62% of Canadian mobile phone users use smartphones in December 2012.
Canadian Mobile Phone Users by Device, December 2011 vs. December 2012
We search nerds have known that Facebook has been developing its own search product to rival Google for a while. Facebook Graph Search and Google Plus both aim to show you recommendations from people in your circle, which is just another factor in the personalization of search. The value of which is huge. Facebook Graph may just succeed more than Google Plus because the majority of your friends are actually active on Facebook.
Wednesday’s U.S. presidential debate sparked a lot of conversation, especially on social media, where Twitter users tweeted 10.3 million times over the course of the debate. The Globe and Mail called the debate “a major moment for social media” – however the debate also helped to highlight certain organizations’ reaction time and social media marketing savvy.
Beloved Sesame Street Character, Big Bird, in the Unemployment Line
One of the debate’s most talked about moments was when U.S. presidential candidate Mitt Romney said “I’m sorry Jim, I’m gonna stop the subsidy to PBS,” [to debate moderator Jim Lehrer, the executive editor for PBS NewsHour] “I like PBS. I love Big Bird. I actually like you, too. But I’m not gonna keep on spending money on things to borrow money from China to pay for it.” The social media reaction to Romney’s dig at the beloved PBS children’s program was quick, with many users creating their own unemployed Big Bird memes. What was brilliant is how PBS leveraged the opportunity to generate support for itself. PBS, in turn, sponsored a tweet for whenever a user searched for Twitter activity related to Big Bird. In addition, their social media team had also tweeted a funny tweet from Big Bird himself poking fun at the what was said during the debate.
A Mashable Screenshot of PBS's Sponsored Big Bird Tweet
While this sponsorship occurred on Twitter, it’s important for marketers to be able to quickly leverage various marketing tactics when such an opportunity comes up. Leveraging search engines on social media sites and traditional search engines is a key way of spreading awareness when people are actively looking to learn more about a topic. On October 4th, there were 50,000+ searches in the U.S. on ‘PBS’ alone according to Google Trends.
However you feel about Big Bird or Mitt Romney, one thing is for sure, a sharp and quick-reacting marketing team is critical in the digital age.